Safir Anand

Accredited as one of India's Top IP Attorney, Safir Anand is a Senior Partner & Head of Trademarks, Commercial & Contractual IP at Anand and Anand, with over 27 years of experience in providing inputs on strategy, business models, marketing and commercial insights, blended with an astute understanding of IP law that encompasses IP protection, IP enforcement, IP agreements, licensing, franchising, monetisation and due diligence.
Safir has worked throughout his career to explore facets of monetization, fine-tuned the concept of Returns of Advertising, created industry level specialisations for the firm, worked with clients' R&D teams for product development and personally created product prototypes and very recently co-set up a COVID Fund for artisans in the country. He has been recognised by many prestigious forums such Financial Times London, Business World India and Forbes amongst many others for being an innovative professional.

INTA ESPOUSAL
• International Trademark Association’s (INTA) Presidential Task Force, constituting of very selective members to examine the complexities involved in the subject of “Brand Valuation”
• INTA’s Commercialization of Brands Committee that develops resources including educational programs and best practice guidelines relating to in-market commercialization of brand offerings, and its first Research Advisory Council.
• Commercialization of Brands Committee and Co-Chair of the Global Brand Transactions and Due Diligence Sub-Committees for the 2020-2021 term
• Contributed a chapter in a book by the International Trademark Association (INTA), among global eminent authors from diverse industries, on Business Environment Trends on brand value, brand equity, brand valuation, and brand evaluation.

MEMBERSHIP (National & International)
• Asia-Pacific Lawyers Association
• South Asian Association for Regional Cooperation in Law
• International Association for the Protection of Intellectual Property
• International Bar Association
• Licensing Industry Merchandisers’ Association’s India Advisory Committee
• Luxury Law Alliance
• Association of Media and Entertainment Counsel
• International Franchising Association
• Centre for International Legal Studies.
• IFICCI (Indo French Chamber of Commerce and Industry)
• ICCK (Indian Chamber of Commerce in Korea)
• IGCC (Indo-German Chamber of Commerce)
• FICPI (The International Federation of Intellectual Property Attorneys)
• FICCI (The Federation of Indian Chambers of Commerce and Industry)- IP Strategy and monetization of IP
• NRAI (National Restaurant Association of India)
• ICC (Indian Chamber of Commerce)
• ASSOCHAM (The Associated Chambers of Commerce of India)- Vice Chair of ASSOCHAM’s IP Rights Managing Committee. He has presented a paper on copyright and design interface; monetization of IP; and taxation of counterfeiting goods.

INNOVATIVE VOCATION
• Composed an Original Song “Let’s Calm the World” in collaboration with DJ NYK and released worldwide on the World Environment Day 2020
• Conceptualized a film titled Scary Tales to Fairy Taleswhich attempts to bring out strategies relating to brands development, brands risk mitigation etc
• Selected on merits by Thukral & Tagra to participate in the Delhi Art Fair
• Commissioned the First Artwork on IP
• Published the First Book on Brands
• Developed the First Product Prototype for an Auto Company
• Safir created the first concept of Audits of Festivals in India like Jaipur Literature fest. He is one of the pioneers of venturing into audits and diligences of event related fests in the country. This includes strategic advice on scaling
• Initiated the First COVID Fund for Fashion Workers
• Initiated Legal Awareness via “My Rights Fest”, a one-of-a-kind platform for spreading empowerment, awareness and promoting
freedom of speech.
• Developed a product and service prototype for JHS Brands
• Curated and Hosted First ever Chat Show based on IP
• Acted on the First dispute on Corporate Governance as a part of IP dispute (resulting in a settlement in favor of the client)
• Victorious contributor to the International Book on Fashion Law & Franchise Law
Safir is a profound IP advisor who has been widely recognized for providing ingenious inputs towards business model building, marketing and commercial insights blended with an astute understanding of the IP law. He has also been proffering advice to leading Indian businesses on scaling up by leveraging the power of IP. His focus to unleash the power of intangibles and nurture the untapped IP potential through specialized IP services earned him accolades and prestigious positions with esteemed national as well as global organizations. He has secured a phenomenal number of credentials from India’s leading brands in a wide array of categories for tailor making their IP strategy to business strategy, bringing innovation in their line of business.

FASHION LAW PRACTICE
Safir’s efforts to bring about educational revolution on IP in the country in the fashion industry have also resulted in the firm being awarded the recognition of Luxury Law Firm of the Year - Independent from the Luxury Law Alliance in the year 2020. Anand And Anand has been working extensively with many leading fashion designers, and fashion houses and has been instrumental in identifying IP in Fashion as an intangible. We provided strategic advisory to leading labels on how to leverage IP to scale business.
Our accomplishments are covered in country’s leading newspapers:
• http://www.businessworld.in/article/Legal-Awareness-Necessary-in-Fashion-Industry-Says-Experts/28-07-2017-123106/
• https://www.mumbailive.com/amp/en/around-you/indian-fashion-designers-share-their -happiness-moments-about-dealing-withcovid19-lockdown-51821
• https://timesofindia.indiatimes.com/city/delhi/anju-modi-anita-dongre-patent-their-collections-lawyer-says-designers-are-finallybecoming-aware-of-copyright-laws/articleshow/59881709.cms
• https://www.hindustantimes.com/fashion-and-trends/a-discussion-on-fighting-fashion-fakes/story-Lf1Vf0NvjGwkyistroZ7EO.html
• https://timesofindia.indiatimes.com/life-style/fashion/fashion-fraternity-calls-out-copycats-says-strict-enforcement-of-lawsneeded/articleshow/59143702.cms
• https://www.thequint.com/lifestyle/fashion/designs-being-plagiarised-from-works-of-famous-designers
• https://www.prokerala.com/news/photos/amazon-india-fashion-week-smriti-irani-sunil-sethi-337251.html
Safir is on the Board of Fashion Designing Council of India - India’s Apex Fashion Body. The Firm has been instrumental in monetizing the fashion industry.

The Firm has won the award for the Best Licensing Firm. We also have the highest number of design filing. The firm has several firsts in fashion, documented in the dossiers available at http://updates.anandandanand.com/fashion-dossier-vol-2/.

The Firm holds immense reputation and actively works with Designers and statutory bodies to Counter plagiarism and protect the creators/innovators and is a part of all the mega fashion events that take place in India throughout the year; Lakme India Fashion Week, Amazon India Fashion Week and many more to be quoted.

ADVERTISEMENT LAW PRACTICE
Any promotional material needs a proactive measure in the form of pure diligence in order to avoid legal repercussions. Advertisements are subject matter of public domain once released and therefore may involve concerns of content.
The team offers wholesome advice, preventive and curative, on aspects of advertising and product liability to ensure regulatory compliance, advertising audits, strategic opinions on packaging and labelling issues, representation before advertising and metrology bodies, and prosecution of product disparagement and false advertising actions. Among our clients are media and entertainment establishments, ecommerce marketplaces, publishing firms, financial institutions, hospitality and consumer electronics companies.
We conduct about 1000 advertisement reviews annually and dives into addressing issues ranging from intellectual property, competition law, packaging regulations, ASCI guidelines etc.

ADVISORY & BOARD POSITIONS
Safir is a part of the advisory/board of highly reputable organizations such as:
• Fashion Design Council of India (FDCI)
• Entertainment and Event Management Association (EEMA)
• International Facility Management Association (IFMA)
• JHS Brands
• Brand Musiq
• My Rights LLP
• TeamWork Arts Private Limited
• Nashville Film Institute
• White Willow: Legal Business Advisor; providing innovative and strategic thinking to grow the brand, new product ideas and out of the box thinking.
• Royal Fables, the brainchild of journalist, publicist, and craft crusader Anshu Khanna, has invited Safir to join their advisory board.
Royal Fables is a one-of-a-kind platform that showcases India’s heritage via craft, culture and cuisine of Princely India.
• Fresh Brew: Co-promoter of the Fresh Brew, that is engaged in the unique concept of creating flavors within coffee pods/capsules
containing freshly roasted ground coffee from the best estates of India.
• Tarrakki: Business Strategist; mentoring the key business decisions and being a sounding board. Additionally, providing legal
mentorship on how to tighten agreements and B2B business deals, alongside advising on positioning better for future fundraises with
investors. Tarrakki is a wealth management platform and is a SEBI-registered investment advisor, and a bank-grade secure transaction
portal.

SPEAKING ASSIGNMENTS & WORKSHOPS
Safir’s prudent insights into IP; licensing and franchising; packaging, advertising, labeling; and pharmaceutical laws; corporate
governance; and Foreign Direct Investment have been widely covered by leading newspapers and business channels including Economic Times; Business Standard and CNBC.
Safir is a Columnist and Guest Editor on ETNow. He regularly speaks at prestigious national and international forums and has spoken at the following:
• ET NOW- shared strategic insights on “Businesses that will Survive Covid”
• ASSOCHAM Seminar- Intellectual Property Talent Search Examination (IPTSE) Awards 2020
• Cannes
• INTA
• Masterclass on Design Protection held by the Fashion Design Council of India
• Jaipur Literature Festival 2019 & 2020
• Event and Entertainment Management Association
• Businessworld Legal Summit 2019
• Spoke about the intellectual property licensing and franchising at the largest CBM Expo organised by UBM India, held at the Bombay
Convention and Exhibition Centre
• Storm the Norm & Grant Thornton Podcast- Doomed to be Deemed Boring; Not Every Profession can be creative (Episode-23)

INDIA

RECENT MEDIA COVERAGES
1. https://www.bloombergquint.com/markets/bq-edge-how-investor-safir-anand-identifies-his-stock-picks
2. https://workdrive.zohoexternal.com/external/f362b5c20ddca18782c862656b7e5ac8605f9635a503e7abb57ee72e1071d6f4
3. https://www.ft.com/content/2d628918-bd20-11ea-a05d-efc604854c3f
4. https://thevoiceoffashion.com/centrestage/features/the-indian-garment-worker-rights-versus-survival--4429
5. https://www.mumbailive.com/amp/en/around-you/indian-fashion-designers-share-their -happiness-moments-about-dealing-withcovid19-lockdown-51821
6. https://bwlegalworld-businessworld-in.cdn.ampproject.org/c/bwlegalworld.businessworld.in/amp/article/In-Conversation-withMr-Safir-Anand-Senior-Partner-Anand-Anand/02-12-2020-347068
7. h tt p s ://m. e conomi c time s . com/ma r k e t s / e x p e r t- v i ew/ s a fir- a n a n d -on - g ame - c h a n g e r s - n ew-i n v e s tme n topportunities/articleshow/81086552.cms
8. http://bwlegalworld.businessworld.in/article/-Clients-today-need-value-enhancers-brand-strategists-collaborators-in-theirlawyers-Safir-Anand-Most-Innovative-Lawyer-of-the-Year/26-04-2021-387600/
9. http://bwlegalworld.businessworld.in/article/General-Counsel-Need-To-Be-Relevant-With-Time/13-12-2019-180382/
10. http://bwlegalworld.businessworld.in/article/Geographical-Barriers-Have-Been-Broken-Jurisdictions-Have-Become-Easy-SafirAnand/13-12-2019-180388/

AWARDS AND RANKINGS
Safir has received several awards and accolades in both individual and organizational capacity. Below are some of his recent achievements:
Individual Capacity
• Recognized among world’s leading IP Strategists by IAM Strategy 300.
• Featured as Elite Practitioner in Asialaw Profiles and Leading Lawyers 2022
• Received the HBW Global Achievers Award 2021
• Won the IP Practitioner of the Year award at ASSOCHAM IP Excellence Awards 2021
• Featured in the IBLJ A List among top 100 Lawyers in India by WWL Global Leaders 2021
• Features as Thought Leader in IP Trademarks in the WWL Thought Leaders guide 2022
• Ranked in Intellectual Property in the Chambers Asia-Pacific Guide 2022
• Won the Trademark Law Expert of the Year – India at Leaders in Law Global Awards 2021
• Ranked as Global Leader in Franchise and IP Trademarks as Global Leader in Franchise and IP Trademarks
• Recognized as Trademark Star by MIP IP STARS 2021
• Recognized as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020
• Awarded as the Trademark Lawyer of Year by Legal Era- Indian Legal Awards 2020-21
• Received an award for the Most Innovative Lawyer Of The Year at Businessworld Global Legal Summit and India Legal Leaders Awards
2020
• Awarded the extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21”
• Safir has been enlisted in the Forbes India’s Legal Powerlist 2020 as one of the Top Individual Lawyers
• Awarded for exemplary performance in the field of Intellectual Property by International Advisory Experts
• Ranked as Elite Practitioner by Asia Law Leading Lawyers
INDIA

• Awarded for Sterling Performance in Business and Law by Legal League Consulting at the event, “India Ahead: Leading the New
Age – Economic Laws Summit”
• Won an award from Legal Era Awards for Innovation.
• Business India has conferred us with an award for Innovation and out of box thinking.
• Featured in the Global Leaders listing by Whos Who Legal
• Received award for best in Strategy and Innovation at Businessworld Global Legal Summit and India Legal Leaders Awards 2019
• Earned the Gold Band in Prosecution and Strategy categories of WTR 2020 rankings
• Ranked among leading practitioners in Intellectual Property by Chambers and Partners Asia Pacific Guide 2020
• WWL- ranked Safir as Thought leader and recognized him as a Global Leader for Trademarks
• Safir featured in its Leaders’ Directory WIPR
• Featured as Top Global Leaders by WTR in 2019
• Received the title of Trademarks Star 2020 by MIP IP Stars; firm ranked as Tier 1 firm for Trade Mark Contentious and Trade Mark
Prosecution
• Recognized as Leading Trademark Lawyer in Euromoney Expert Guides: Best of the Best Global 2018 & 2019
• Ranked by Managing Intellectual Property- IP Stars for Trademark for fourth consecutive year
• Ranked in IP Stars 2019 edition
Organizational capacity
• Tier 1 ranking on Trademark Contentious and Trademark prosecution tables in the 2021 edition of Managing Intellectual Property
IP Stars
• Awarded Asia IP law firm of the year 2020
• Awarded Luxury Law Firm of the Year- Independent- 2020
• Recognized as the only firm to top both the prosecution and enforcement tables in the 2021 edition of India chapter of the
prestigious World Trademark Review 1000: The World’s Leading Trademark Professionals.
• Financial Times has construed us as the most Innovative firm- 2019.
• The Firm has been ranked Tier 1 firm for Copyright and related rights by Managing IP Stars 2020 edition
• Leaders League has ranked the firm as “Leading Law Firm” in Trademark Prosecution and Litigation 2020
• The Firm was also recognized among the leading firms in the country for “Developing Legal Minds” and for “Defending Corporate
India” at the RSG Grow India Summit 2019.
• Received India Business Law Journal’s 2020 Indian Law Firm Awards in in four prestigious categories-Intellectual Property
Enforcement, Intellectual Property Protection, Litigation, and Media, Entertainment & Sports.
• Labels Awards powered by the ET along with License India Law Firm of the Year 2019
• WTR 1000 - Firm of the Year- prosecution and strategy
• IAM 1000 - Firm of the Year Prosecution and Strategy
• Anand and Anand was awarded “Trademark Firm of the Year” – Global IP Award
• The Trademark Lawyer: Ranked as Top 10 Trademarks Firms in India
• Legal Era Intellectual Property Awards: Trademark Law Firm of the Year
• Leaders Awards Asian Legal Business - Tier 1 – Trademark
• Anand and Anand Winner of the 10th Annual Asia IP Awards
• Asia IP Trademark Survey 2019- India Firm of the Year Trademarks
• Asia IP Trademark Survey 2019 Anand and Anand ranked Tier 1 in Prosecution
• Featured in the WTR Global Leaders 2019
• Ranked in MIP IP STARS 2019 edition
• Awarded “Trademark Firm of the Year” – Global IP Award
• Awarded IAM/WTR Global IP Award- ‘Trademark firm of the Year 2020’
• Awarded 'India Firm of the Year- Trademarks' at the 10th Annual Asia IP Awards
• MIP IP Stars 2019 ranked Anand and Anand as Tier 1 Firm for Trademark Prosecution IP Stars 2019, Tier 1 Firm – for Trademark
Contentious IP Stars 2019 and Tier 1 Firm for Copyright
INDIA
• Won the Global IP Awards- Trademark Firm of the Year 2020, presented by IAM and World Trademark Review, which recognize
the outstanding achievements of IP law and attorney firms across the globe in trademark litigation, prosecution and
transactional work during 2019.
• Won the 'India Firm of the Year- Trademarks' Award at the MIP 10th Annual Asia IP Awards

PUBLICATIONS
Safir Anand extensively contributes in prestigious national and international publications and is on the editorial panel of many leading
journals and magazines focused on commercialization; licensing; Franchising; and Intellectual Property.
He contributes in The International Comparative Guide for Franchising in collaboration with DLA Piper; Getting the Deal ThroughAdvertising and Marketing, Getting the Deal Through -Trademarks, Getting the Deal Through- Licensing, WTR 1000 yearbook, et al. A few of his most recent published works are as follows:
• Indian Chamber of Commerce has published a full-page article by Safir on 'IP Awareness For Early-Stage Companies' in the
October 2021 issue of the ICC Economique Review Publication.
• Safir made an exemplary India Chapter submission to the Chamber and Partners’ Chamber Global Practice Guide to Advertising
and Marketing.
• Safir shared his views on the factors contributing to the return of the luxury goods market to pre-pandemic growth in Mint’s latest
article, “Revenge spending lifts luxury market to pre-covid position”.
• An article of Asia IP-Home grown dairy brand from India wins trademark, copyright infringement case Canada
• An article on yes, no, maybe of 2021 intermediary rules- Asia Law Business Law Journal
• WTR published his exclusive interview
• Alcohol ban: Legality and Practicality – National Perspective- Article published in LatestLaws.com
• As a Member of INTA’s Presidential Task Force contributed his insights on Business Environment Trends for INTA’s "Brand Value
Special Task Force Report”
• Article for EXpertGuides- Opportune Trademarks
• Business World published exclusive interviews about his journey as a Lawyer
• Asia IP Magazine sought Safir’s inputs in its latest feature, CSR during Covid-19: The sincerity and brand loyalty factors.
• Article for Asia IP Magazine In its recent feature, “Law Firms in APAC pitch in to help address problems caused by Covid-19”.
• WTR’s report, “Despite controversy over claimed coronavirus cure, CORONIL may be hard to fight at the Indian registry”
• “How to Avoid A ‘Corona Moment’ For Your Brand Name”- Businessworld
• Article for World Trademark Review’s exclusive report, “A year in review: trademark experts in Asia-Pacific reveal their
expectations for 2020”.
• National Restaurant Association of India (NRAI) in its quarterly publication sought Safir Anand’s strategic inputs on the role of
Intellectual Property in the commercial value of successful restaurants.
• World Trademark Review published Safir’s article in its exclusive report, “A year in review: trademark experts in Asia-Pacific
reveal their expectations for 2020”.
• Businessworld published his views on the impact a global crisis can have on a brand, and how digitization has made an impact on
IP in contrasting ways
• Asia IP Magazine, sought Safir’s views in its recent feature, “Law Firms in APAC pitch in to help address problems caused by
Covid-19”.
• Shared his thought leadership with Vantage Asia, Asia Business Law Journal and presented a comparison of developments in
trademark law in India.
• Shared insights on iconography in a recent report, “The risk factor in religious marks: a study of four major jurisdictions-India,
China, US and Canada” published by World Trademark Review.
• Shared his views on “Technology: friend or foe? Leading trademark practitioners look to the future” – a compelling article by the
World Trademark Review