Vivien Chan & Co

Hong Kong

Analysis

Overview

Full-service law firm Vivien Chan & Co has its long-established licensed law offices in Hong Kong and Beijing. The firm’s renowned IP practice specialises in prosecution work with a direct licence to file trademark in both China and Hong Kong. With more than 30 years of experience in IP, founding and senior partner Vivien Chan is one of the most respected practitioners in Hong Kong. Partner Anna Mae Koo practises non-contentious, contentious and transactional IP law. She regularly advises on IP licensing, franchising and other transactional matters in China and Hong Kong.

Intellectual property

Work highlights

Acted as a regional counsel for devising and executing strategies to pledge global trademarks as security, including arranging a sell and trade-back arrangement wherein the client retains ownership of the trademarks, and recording liens over selected trademarks in certain Asian jurisdictions, including China.

Acted for an international luxury conglomerate against a competitor, which is also a multinational company and had copied the client’s promotional materials by adopting similar design elements and arrangement of the same and adopting product names arguably like the client’s.

Key clients

American Airlines, Etam.