What does the average Indian consume every morning? A bowl of healthy poha, a hot cup of chai, a packet of 100% atta biscuits that promise better digestion, a carton of 100% natural juice, perhaps an energy drink to get through the afternoon, and groceries delivered to the doorstep in under ten minutes. To most consumers, these are ordinary purchases made with extraordinary trust, trust that the words printed on a label accurately describe what lies inside the package.
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Authors:
Mr. Safir Anand, Senior Partner
Ms. Ritu Bhargava, Lead Managing Associate
